The solution section will help generate leads for the company, as it discusses how the product/service will help the reader. The information section is the most important part of the paper, where the introduction and problem statement are tied in together to discuss the product and all its features. It also needs to be stated clearly so that it is understood by the reader. The statement must be in line with the product/service. The problem statement is the specific problem issue faced by customers that the white paper will discuss. It also helps the customer identify if the content in the report is relevant to them. It discusses the main points that comprise the document. The introduction is an overview of the white paper. FormatĪ white paper should be structured in the following way: 1. Very often, white papers are written to address how a product can help the customer evolve with the new trends and techniques in the field. The problem must be relevant to the industry and the customer. While the white paper provides detailed information about the company’s product/service, it should also address problems faced by customers and how the product can solve the problem. For companies, the document should provide in-depth research on the product and highlight how it can help benefit customers. The white paper must be written by someone with extensive industry knowledge of the product or service and a thorough understanding of the subject at hand. The white papers published by the government will discuss urgent issues and current events in the economy that the general public will want to learn more about. For a business, they can be longstanding customers of the company or new customers who will learn more about the business and its products and services through the document. Similar to writing an article or an essay, the audience is the first factor that is considered when writing a white paper. Keep the following points in mind when selecting a topic for a white paper: 1. The distribution of the paper also helps the company gain sales leads. They are also prominently used in the field of technology to discuss the potential uses of a new product and how it can help increase the efficiency of processes in companies.Īlthough a white paper discusses the uses of the product, it is ultimately a marketing tool that promotes the company through a sponsorship of the document. Hybrid – Addresses the benefits to the business along with some technical details on the product/service.Īlso, white papers are now being used commercially as a document for marketing and sales.Technology – Discusses a specific technology and its benefits.Benefits of the business – A case study of how a business process or specific technology can increase productivity.There are three types of white papers that are commonly used by companies: WHITE PAPER HOW TOWhite papers are commonly used today in the fields of business, politics, and technology to discuss challenges, issues faced, and solutions on how to overcome the challenges. The term, “white paper”, came about after the government color-coded reports to indicate who could access them, with the color white referring to public access. A white paper is an authoritative guide that discusses issues on a certain subject, along with a proposed solution for handling them.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |